How long will it last on Saturday if the net profit of "net red economy" increases by 1871.45%

Core summary: on March 2, the first share of women's shoes released two information announcements on the company's current business situation on Saturday.

On March 2, the first share of women's shoes released two information announcements on the company's current business situation on Saturday. This follows the release of the 2019 results express on Saturday, with a sharp increase of 1871.45% in net profit, which has aroused heated discussion in the industry. Last year, the company adjusted the women's shoes business to asset light operation mode, focusing on the development of Internet business, and its performance has become a "rocket". How long can the "Internet red economy" be prosperous on Saturday?

According to the performance express, last year, Xingqing 6 achieved an operating revenue of 2.274 billion yuan, a year-on-year increase of 48.48%; its net profit was 176 million yuan, a year-on-year increase of 1871.45%. In this regard, Xing Qingliu said that the consolidation of Hangzhou Yuanwang Network Technology Co., Ltd. (hereinafter referred to as Yuanwang network) has made great changes in the company's overall assets, equity and operating data. In addition, the good operation of Yuanwang network has helped the company achieve a substantial growth in performance year-on-year.

Since last year, the company's stock price has risen from more than 10 yuan last year to about 10 yuan, which is also worth mentioning. As of March 2 this year, the total market value of the company is 18.403 billion yuan.

It is worth mentioning that in March of last year, Yuanwang network was successfully acquired on Saturday. It was revealed on Saturday that the current Yaowang network business has three parts. In addition to the online advertising business and wechat marketing business, the social e-commerce service business with short video and live broadcast as the core is the focus of the company's development. The business has been on the right track in August and September last year.

At present, there are about 300 brands to be cooperated in the company's commodity warehouse, covering cosmetics, drinks, snacks and small household appliances, and clothing products will enter the company's anchor's studio in April. At the same time, the company is planning to cooperate with other MCN organizations to provide supply chain services. After cooperation, the number of anchor will increase. As for the two earlier acquired companies, fashion Fengxun and Beijing Shixin, said on Saturday that they had also added online live broadcasting business on the basis of maintaining the original brand business. When it comes to the future development of the company, he Jianfeng, the company's secretary, thinks there is a lot to be done.

In contrast, Saturdays seem to be very cold to the former main business women's shoes business. In December last year, the transfer of its R & D company on Saturday was seen as a move to cut back on women's shoes business. Prior to that, on Saturday, it also transferred operating assets such as shoe related brands, sales channels and inventories to the joint venture, further reducing the company's operating pressure. In the future, the proportion of Direct stores will be increased. In response, Li Jie, an analyst at Everbright Securities, said the revenue of women's shoes business was expected to decline on Saturday last year.

On the one hand, it is to increase the scale of operation, while the other is to divest assets. On Saturday, the "left and right hands" of Internet business and women's shoes business are obviously close. Can such a business model last for a long time? Cheng Weixiong, an expert in textile and garment brand management and general manager of Shanghai Liangqi Brand Management Co., Ltd., said in an interview with the China Business Daily reporter that at present, the business of looking at the network is indeed beneficial Market value management of municipal companies. For investors, the "short-term, flat and fast" light asset model has quick effect and obvious short-term effect. However, from the perspective of long-term development of the company, the iteration speed of "short, smooth and fast" projects is fast, which needs to keep up with the trend and hot spots, and has high requirements on the operation ability of operators. At the same time, at present, there are more and more MCN organizations, and the future competition pressure will become greater. It seems that the transformation from brand model to business model on Saturday seems to be fast, but the operation risk in the future is great.

Cheng Weixiong believes that although the women's shoes business will be turned into asset light operation mode on Saturday, the control over brand image, products and channels has been greatly weakened, which seems to be a relief to the current shoe industry's predicament, but it is possible to further accelerate the decline of the business. Cheng Weixiong cautiously predicted that the current "two hands" on Saturday would not rule out the possibility of "both hands are not hard" in the future.

Source: huayi.com

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