The golden rule of clothing sales!

Sales is really a very careful and skillful job. It's annoying to say too much, but it's impolite not to say it, which neglects the customers. Are there any formulas that can be applied directly?

Commercial law in business

The real salesmen don't sell goods to customers, they just chat with customers, but just like prose, the theme of the chat is baby care and product knowledge, so that customers unconsciously trust you. Once customers trust you, they will take the initiative to ask you, like her baby, which products should be used, and then start selling goods, it is very important Naturally, but to do this requires professional product knowledge and baby care knowledge, and must have the ability to express.

One out of two rule

When a customer wants to buy a product, when she hesitates, she must not ask whether you want it or not. If you ask whether or not, the probability of her answering no is 50%; for example, underwear, do you want it or not? She might say: no! If you ask: red is yellow? No matter which color you choose. But the result is to buy, unless she particularly do not want, or she will be guided by you. Choose one of the colors.

Praise method

Sometimes, the most effective way is to praise customers within a few seconds, but the most effective way is to praise customers within a few seconds.

Follow the vine and touch the melon

After the customer comes in, it's crucial to understand her real intention, but she won't take the initiative to tell you, which requires you to get the answer by asking questions. After the customer comes in, when she starts to look at the product, you have to take the initiative to ask: how old is the baby? After the customer gives you an answer, you ask: which brand do you usually use? Finally, you ask: what are you going to buy today? After three times of Q & A, the salesperson will have a clear understanding of the customer: understanding, and it will be very targeted when promoting the product.

Sales by force

In the sales process, when you feel that you can't do what you want or can't take the initiative, you should timely use the third-party force to promote the transaction. When you feel that the language introduction doesn't work, you can give the customer the publicity materials provided by the manufacturer. When you feel that you can't find the entry point, you can let other salespeople introduce it from another angle. The third-party force includes: the publicity materials provided by the manufacturer, the sales promotion materials provided by the manufacturer, the sales promotion materials provided by the manufacturer Other salesmen, sales records, member information, etc.

Body language matching

Everyone's speaking speed, volume and expression are different. Some are fast, some are slow, some are even rowing, and some are excited. But no matter which one is, only those who are similar to their own speaking speed, volume and expression will feel in tune. That is what we say in daily life: they get along well. Therefore, in daily communication, the salesperson should cooperate with customers as much as possible If you are acute in speaking, we should speed up as much as possible and use simple and clear words; if you are slow, we can introduce her slowly, because if you speak very fast, she will feel that you dislike her, but no matter which way you use, it is most important to express the core meaning clearly.

Hypothetical transaction method

For the indecisive and lack of independent customers, the hypothetical transaction method is a more effective way. It means that after the introduction of the products, the customer has the intention to buy, but has not made up his mind. The salesperson can assume that the customer has already bought these products, put them directly into the shopping bag, and then ask the cashier to make a bill. As long as it is not a large commodity, the customer will not say anything more. Sales is like playing football. If he can't kick in the front door, he will have a perfect performance It doesn't help. Letting customers buy is the ultimate goal of sales.

Put yourself in the right place

If the salesperson really introduces the goods to the customer, it will be easy for the salesperson to accept them.

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